After earning my MFA from MCAD in 2022—where my practice focused on integrating graphic design into large-scale gallery installations—I honed my eye for cohesion as a student designer at MCAD’s in-house studio. There, I learned how to apply brand standards, style guides, and design systems to elevate an institutional presence.

In 2022, I translated my graphic design experience into building a recognizable style and identity as an independent tattoo artist. I quickly found that tattooing mirrors graphic design at every step. Both practices rely heavily on active collaboration with a client to turn abstract ideas into cohesive designs. Years of adapting layouts for a range of digital and printed canvases prepared me to design and place tattoos while considering the curves and movement of the human body. Both fields demand a sharp eye for line weight, negative space, and readability over time, tattooing simply adds the discipline of finalizing a design without an undo button—all while prioritizing the client's physical and emotional safety.

In the summer of 2025 I transitioned from an independent artist at a shop, to opening a South Minneapolis brick and mortar Goodboy Tattoo Studio. I have used my technical skills in Adobe Creative Suite and my high-impact design aesthetic to create branding, store front signage, merchandise, and digital and print collateral to expand my shop’s reach. Today, alongside my work as a lead tattoo artist and shop manager, I oversee our digital strategy—using aesthetic grid cohesion and active community engagement to turn online audiences into repeat, in-studio clients.

Summer of 2026 I collaborated with a neighboring store-owner to catapult a multi-vendor pop-up event on 38th & Grand, the small South Minneapolis block of independent businesses where my shop resides. Our goal was to restore foot traffic and introduce new customers to a block where businesses were reeling from the economic effects brought on by the devastation of metro surge in early 2026.

The event succeeded not only in driving clients and sales to 38th and Grand businesses, but also in elevating local creatives and strengthening the South Side community. It also proved the power of community-driven marketing. Collaborating with and promoting local vendors on my business's social media significantly boosted my shop's digital reach and audience engagement. Since then, we have expanded into a recurring series under the '38th and Grand Pop-Up' umbrella, combining unified branding and social marketing with deep local community and business collaboration.

I am now looking forward to working with fellow Minneapolis businesses and institutions to help them thrive both creatively and commercially. From visual and spatial design to social media marketing, business operations, and hands-on client relations, I bring a well rounded people-first approach built on creativity and community engagement.